As a company that tries to always do the right thing and to act from our hearts, we stumbled.
Over the past several weeks, we have listened, reflected, and learned from the feedback of our community, employees, and customers, and will continue to do so.
Nearly three weeks ago, we offered free lunch to police officers. We intended this as a kind gesture, in recognition of their role in protecting our storefront during the recent unrest. This offer proved to be hurtful to some of our highly valued employees & customers. By discontinuing the offer, we hurt some of the police officers & their families for whom we care. Unintentionally, our decisions further divided the community we love and respect. The intent of our action was good; the impact was not.
We respect & support those officers in the Philadelphia Police Department who serve our community with honor and integrity. We also stand strongly against racism and violence and are committed to doing our part to advance equity and inclusivity.
Our actions will speak louder than our words. As a company, we are focused on healing, growth, and improvement, both within our four walls and throughout our beloved City.
Since Danny and Joe opened Di Bruno Bros. in 1939, we have proudly celebrated great food, great service, great people, and a great love for our city. Those values have never changed. Our commitment to being a good neighbor and employer is among those core values.
We have been part of the fabric of Philadelphia for the past 80 years. As business leaders in the community, we want to be a part of the collective healing and unifying process needed for our City of Brotherly Love and Sisterly Affection.
Dear Di Bruno Bros. Employees and Community:
By now, you may be aware of a situation this past Monday at our Chestnut Street location involving the offer of complimentary lunch to Philadelphia Police Officers. The decision was made in haste after a night of destruction and looting. It was insensitive and we sincerely apologize. The sign was removed, and the policy is revoked.
In subsequent days we have been challenged to look at our actions and be self-reflective on the impact that they had on our employees and our community. We appreciate our employees and community for encouraging dialogue and growth, and we are committed to learning and reforming our efforts moving forward.
We stand in solidarity with the peaceful protesters against racism, injustice, and the senseless violence against people of color.
We believe Black Lives Matter and are unequivocally against police brutality.
We acknowledge that there has been a long history of racism and inequality in the country that has and continues to cause great pain. Di Bruno Bros. is committed to do our part towards a community that supports & elevates all people equally.
We recognize that our ability to rely on the assistance of the police to protect our store in times of unrest is a privilege that many in our city and country have not been afforded.
We will be devoting time, resources, and money to learn, understand, and reform as a company. We will be taking these steps immediately:
- We have made donations to these four charities supporting the fight against police brutality and racial injustice. We understand that to combat these injustices we must support the cause not only monetarily, but through actions.
- Philadelphia Lawyers for Social Equity: https://www.plsephilly.org/
- Black Lives Matter: https://blacklivesmatter.com/
- The Southern Poverty Law Center: https://www.splcenter.org/
- NAACP’s Legal Defense and Education Fund: https://www.naacp.org/
- Companywide racial injustice training for all management level employees before July 15, 2020. This will be Race Forward’s Building Racial Equity training on June 24th and July 7th. More information can be found here: https://www.raceforward.org/trainings
- Our HR Department is looking forward to coordinating a meeting between employees and management in order to understand, not be understood. We welcome the opportunity to have constructive, positive discourse together in the near future.
Growth does not come in an instant, so we will sustain long-term efforts in addition to the above actions. In the long term, we will:
- Allocate a meaningful percentage of our charitable budget to groups fighting against racial injustices, inequality, and equal opportunity
- Develop a program for minority recruitment in our HR department
For 80 years Di Bruno Bros has been part of the fabric of Philadelphia and a leader in the small business and food community. We realize our position comes with great responsibility and what we say and do has meaning. We are committed to using our influence and voice to promote peace, equality, and unity.
Finally, to our employees who proudly wear the Di Bruno Bros uniform and to customers who come to us for great food and a sense of community every day: please know that we are committed to self-reflection and positive reformation. We believe that the best is yet to come for our community and our city.
The Third Generation Owners of Di Bruno Bros.
Bill Mignucci Jr.
For a PDF version of this message, please click here.